Growth & Continuity Formula : Defend / Adapt / Transform
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Innovation
The innovation matrix
The 4 types of innovation
The four types of innovation can be grouped under the Innovation Matrix, which divides innovation into four categories: architectural innovation, incremental or incremental innovation, disruptive innovation, and radical innovation. These categories can apply to product innovation, marketing innovation, technological innovation, or process innovation:
Architectural innovation refers to the use of existing technologies to create new products or services in order to develop new markets and/or new consumers who have never purchased the product or service before. For example, technologies used for ride-sharing, including geolocation, are applied to taxi services.
Incremental innovation refers to a series of small-scale improvements to an existing product or service to add or maintain value.
Disruptive innovation is an idea that improves an existing market by exceeding the needs of a specific customer base, ultimately supplanting the existing market.
Radical innovation destroys the current market and value network, creating a completely new one.
Augmented Information and Business Model Innovation
Augmented Information expands business model innovation by increasing the range, depth, and timing of what decision-makers can see and act on.
It integrates Horizon 1 performance data with Horizon 2 transition signals and Horizon 3 future possibilities, instead of optimizing only what already exists.
This reduces blind spots created by legacy metrics and short-term KPIs.By surfacing weak signals, emerging risks, and alternative value logics early, it widens the design space for new models.
Augmented Information connects customer behavior, asset evolution, technology shifts, and regulatory change into one coherent view.
This enables organizations to test assumptions before they harden into constraints. It shifts innovation from reactive imitation to deliberate positioning. As a result, business models evolve with foresight, not just efficiency.
Business Model Innovation
Business Model Innovation (BMI) is, in short, how an organization innovates. It is the process by which it questions and changes the way it creates, delivers, and captures value.
It involves fundamentally rethinking key components of a business to gain a competitive advantage and/or advancement, rather than simply improving existing products or processes.
This often involves adjusting the value proposition to customers, changing the operating model, or both.
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